For the One

For the One started from a simple reality: there is more to life than the one most of us are currently living. “There is more to life.”

This campaign was special to me, as I was able to drive the concept from inception to brand. I saw that my organization lacked a campaign that applied to one of our two revised pillars: helping people that were lost feel found. I truly loved getting to work on so much of the process. There was a real connection to the content I created and it helped me really lean into the brand I formulated.

This brand is current in-process.