Over 30,000 people filled the University of Oklahoma’s (OU) stadium for “Fill the Stadium” (FTS). The event featured Grammy award-winning artists Chance the Rapper, Chandler Moore, and Kari Jobe. The event came about after a group of OU students reached out to Pulse founder Nick Hall last year and shared the vision they had to reach their friends that desperately needed hope.

Myself and our staff graphic designer both mentored and supported a group of young creatives, while meeting short deadlines on digital and print promotional and pieces.

The project consisted of several challenges, including applying a student-made brand. Using their guidelines as a starting point, I created a simple, clean look for future pieces while involving the student creatives in changes, retaining trust while adjusting a project that was very personal to them.